小大董 - 侨福芳草地

IF设计大奖,少年版大董

小大董,位于优雅购物、艺文荟萃的侨福芳草地内。亦小或大,大品牌下创造的“小”惊喜。小大董就好像大董的少年版,是带着一丝青涩走出来的全新品牌。既文艺又带着大董精益求精的味觉体验。和商场一派现代气息不同的是,小大董给人感觉是中式风格里面带着怀旧及禅意的气息。惊鸿一瞥,繁华迷离之中让禅意入心入情。


Jr.Dadong is located in the elegant and prosperous shopping center, Parkview Green in the heart of Beijing. It’s a “small” surprise under the “big brand”. Jr. Dadong is the juvenile version of Dadong, and is a brand new story out of Dadong with youth. Jr. Dadong is more sensitive of literature and art, and sharing the taste experience of Dadong as well. Different from the modern atmosphere of shopping malls,Jr. Dadong gives people a feeling of nostalgia and Zen in Chinese style. With a glance, the bustling confusion makes Zen into customers’ the heart.         

 

小大董以聚落的架构理念,牵引着各区域的衍生。动线的韵律指引、及徽派建筑形式移入室内,仿若行径在村落的小巷内,忘却世间百态,只留得一身“清”。小空间大智慧,外看简洁内看细节,虚实相生,加以当代艺术的配饰点缀,赋予空间以青涩却不失灵动的禅意。水泥、锈板和仿旧木作等材质的融入,延续着大董雅致的品质,也独有自己轻松愉悦的氛围。

 

With the concept of settlement structure, Jr.Dadong leads the derivation of each region. The rhythm of the moving lines and the form of Hui style’s architecture are moved indoors, just like the actions in the alley of the village, Customer could forget all the mess outside, and leave a “fresh”image. Great wisdom in small space. It looks quite simple outside but full of details inside, in real and virtual. Adding with some contemporary art accessories, the space is more lively and gains a spirit of Zen. The integration of cement, rust board and imitated wood materials continues the elegant quality of Dadong, and also has its own relaxed and pleasant atmosphere.


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工程名称:北京侨福芳草地小大董店

面积:400㎡

竣工时间:2014年5月


Project: Jr. Dadong

Square: 400㎡

Finishing: 2014. 05

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